The biggest TV moments of the year.
Working on Love Island for Series 5 and 6 in Majorca and South Africa was a whirlwind experience.
Working in a 10-person strong Digital team, I was the lead shooting P/D, responsible for both shooting bespoke social assets with the new islanders for both ITV and commercial partners, but also managing the edit work stream and two other editors involved in cutting the cast announcement videos.
These are the first pieces of content that the audience consume, and often amass over 10 million views as it’s the first glimpse the world gets of the new cast. No pressure, right?
Fun first.
The Love Island audience are young, light hearted and up for a laugh. ‘Fun first’ was my approach when making digital content for this brand. Was both the cast and crew having fun whilst making it? Is so, then that shone through on screen.
A great example of this is a concept I pitched with Sean Paul ‘presenting’ the weather. I was tasked with coming up with a content idea to promote that Sean was going to be presenting on the show, so I delved into the similarities between his own personal brand and Love Island brand, and identified the common theme of ‘temperature’
I came up with a concept of 'Sean Paul ‘presenting’ the weather and tasked a script writer in our team with writing a punny script, then brought that to life through directing, shooting and editing the video you see here.
Interactive Elements.
One of my biggest bug bears is when digital content could easily exist on television. We have an opportunity in digital to creative interactive elements that our audience can really engage with on a different level.
One such example is the interactive quiz we filmed with the ‘dumped’ islanders - it was a way for the mega fans to showcase their knowledge, and for the islander to reminisce on their time in the villa.